Campaign Guideline Templates

Flexible, plug and play templates to launch campaigns in minutes.

Summary

Take a look at these templates to find new ways to get converting user-generated content (UGC) for your brand. With templates, creating a campaign can be completed in a matter of minutes!

 

Directions: Make a copy of or download this document and edit for your preference:

  • Make a Google Drive copy: File > Make a copy

  • Download for Microsoft Word: File > Download > Microsoft Word

Template Table of Contents:

 

Templates:

When to use it?

  • Lifestyle imagery is the backbone of DTC/eCommerce brands.

  • Provide social proof through the post.

  • Allow the customer to see themselves in the post.

Key Result:

  • Increased brand awareness from feed post

  • Freshly tailored UGC for your marketing/advertising channels

 

When to use it?

  • Product shots are great for your homepage, product pages, blogs, landing pages, and more!

  • Receive beautiful flatlay product shots or images of your product curated in a natural setting.

Key Result:

  • Increased brand awareness from feed post

  • Freshly tailored UGC for your marketing/advertising channels

 

Choose this campaign will allow you to effectively run a giveaway campaign on the Trend platform. A giveaway provides a viable option to engage new and existing audiences as well as increasing your follower count (a follow is a requirement to participate in the campaign).

 

Key Results: Increased brand awareness from feed post & increased follower count.

 

Choose this campaign to receive a video testimonial campaign. UGC testimonials are a great way to engage new and existing customers with social proof of your brand and products.

 

Key Results: Increase brand awareness from feed posts & testimonial video assets to repurpose.

 

Choose this campaign to receive a video unboxing for you. People get excited when they open boxes and when they see others open boxes. This type of content is super engaging because people want to know what the creator is opening.

 

Key Results: Increase brand awareness from feed post & unboxing video assets to repurpose.

 

Show your cold and warm traffic on how to use/wear/style your product. Provide step by step process for the creators to show off. Make it fun and engaging via Reels or more descriptive via video post.

 

Key Result: Brand awareness from feed post and ability to repurpose the content on your product page for that specific product. Also, use the content to show how it's used on paid ads.

 

2 Image Post Campaign - Click Me! ($175 or more in product value REQUIRED)

Choose this campaign to receive two image posts from each creator activated on this campaign. You have the flexibility to choose what kind of content you want. For example, 2 lifestyle images, 2 product shots, or 1 lifestyle image/1 product shot.

 

Key Results: Brand awareness from 2 separate feed posts and 2 image assets to repurpose.

 

2 Video Posts Campaign - Click Me! ($175 or more in product value REQUIRED)

Choose this campaign to receive 2 video posts from each creator activated on this campaign. Choose the type of video content you would like, for example, unboxing, video testimonials, or showing how to use the product.

 

Key Results: Brand awareness from 2 separate feed posts and 2 video assets to repurpose.

 

Does your product make a great gift? Try a gifting campaign where your product is given as a gift! This campaign can get social proof around your product and spark the idea that it can be given to a loved one or a friend for a holiday, birthday, special occasion, or just because!

 

Key Results: Brand awareness from feed post and 1 image or 1 video asset to repurpose.

 

1 Image Post & 1 Video Post Campaign - Click Me! ($175 or more in product value REQUIRED)

Choose this campaign to receive 1 image post and 1 video post from each creator activate on this campaign. This campaign type allows for a lot of flexibility and choice (see above campaigns for examples).

 

Key Results: Brand awareness from 2 separate feed posts and 1 image asset/1 video asset to repurpose.