Campaign Management

Welcome to your Trend Dashboard! Look familiar? We added this information when creating our campaign. This is your go-to place to manage everything on Trend. 

[Prefer video? Check out videos 2-5 (less than 5 min. each) of the Trendsetter Speed Course]

Summary

The Summary tab provides an overview of how your campaign is doing, such as how many influencers you have approved and how many have posted.

You can also hit the 'Stop Accepting Applications' button to end a campaign when you've received enough applications.

Ready to start a new campaign? Click 'Create New Campaign' next to the big yellow button on the left Navigation bar.

Applications

The Applications tab houses the creators that have applied to work with you.

Review their Trend Profile by clicking on the creator's row and head to their IG feed to get a feel for their content aesthetic.

Friendly reminder, when you accept an influencer through Trend, you do not need to negotiate payment with them. We've handled that for you!

Creators > Shipping & Tracking Product

Once you active creators, they will migrate to the Creators tab. Here you will be able to see a list of everyone approved and access their shipping information on the Shipments Made subtab to get the product out to them. There's a .csv download that includes all of their addresses to make your life easier.

Make sure you include tracking information for each creator. The Trend software will recognize when the product has been delivered and send automated emails to our creators providing their timeline to post.

Messages

Messages allow you to communicate directly with every approved influencer. No need to ask for emails.

If you want to send influencers promo codes, affiliate links, share concept image or video links with them, or express gratitude for an awesome post -- this is the place to do so! Likewise, they can also reach out to you with any questions or if they have an idea they want to run by you. 

Creators > Approval Posts & Content on Trend

Staying with the Creators tab, you'll also approve content on the Post Approval subtab when it has been uploaded.

As an invite-only network of high-quality creators, we trust our community to faithfully execute the campaign guidelines you layout on the Summary tab.

Posts are submitted in the app at the same time that creators post to Instagram. This speeds up the campaign timeline, allows us to immediately start tracking analytics, and empowers the creator by proving them some creative freedom to incorporate your brand in a way that is authentic to their feed.

Remember, the guidelines on the Summary tab are your record of truth when approving. Did they stay within the guidelines I provided? You'll be notified when content is uploaded and once approved, you have the rights to re-purpose the content!

Posts & Analytics

Finally, the Posts & Analytics tab is where all your content lives and the money is made! 💰

Once the content is approved on Trend, you obtain a license to easily download and repurpose the content for your own website, social channels, paid ads channels, and more!

Want to learn different ways to re-purpose content? Listen in here. Also, learn how our customers are using content to improve conversions by 4x!

That's a wrap!