Skip to content
English
  • There are no suggestions because the search field is empty.

Creator Expectations & 3-Strike Policy

soona UGC creators are held to a very high standard. When you are approved to be a soona creator, you'll accept the following expectations: 

Screenshot 2026-04-21 at 8.58.44 AM

If at any point, you are overdue, unresponsive, not following creative briefs, or uploading content that doesn't reflect soona's quality standards, you will receive a strike. 

How the 3-Strike Policy Works

A strike is issued for any of the following:

  • Submitting content past the due date
    • Sometimes you're sick, you're moving, you're traveling, etc. If you had something come up, send the brand a due date change request. Brands are usually very accommodating when you communicate proactively. What they are not accommodating of is going dark - silence can jeopardize brand launches, product deadlines, and campaign timelines.

Screenshot 2026-04-15 at 9.13.54 AM

  • Being unresponsive to brand messages
    • What counts as unresponsive, you may ask? More than 48 hours without a response to the brand. 
  • Uploading content that doesn't match the campaign brief
    • If you have any questions at all about the campaign brief, send the brand a message to ensure you're aligned before you start filming. 

The soona crew actively monitors overdue campaigns, and if yours is past due, you'll receive a message from the crew with a heads up and a notification that you're receiving a strike. 

After 3 strikes, you will be permanently removed from the soona platform.