How to Create a Campaign

Welcome to Trend! Now that you've created your account, let's get your first campaign set up too! 

WHAT IS A CAMPAIGN?

Campaigns allow creators to apply and engage with brands on Trend. Without them, you can't meet new creators to make content for your brand!

Content is the backbone of eCommerce and DTC brands because it allows you to engage with current audiences and test new audiences you're trying to reach. By engaging and testing new audiences, you're able to attract them into your funnels and convert.

It's a best practice to build new campaigns to a cadence (weekly, monthly, quarterly) that works best for your brand.

You can get started by clicking 'Start a free brief' at Trend.io.

Please Note: The more detailed your campaign the better. A strong campaign shares the guidelines of what you require and sets expectations. A little effort at the beginning can go a long way to ensuring a successful campaign.  

CREATORS

In this section, you can narrow down your search by 'Gender.'

PRODUCT

Start by entering some general information about the product(s) that you will be promoting.

 The product value helps frame the total compensation package for the creators.

Don't worry, Trend handles the payment to creators for you. 

Total Compensation for Creators = $$$ Payout from Trend + Product Value

The sections that follow are important for three reasons:

1. This is where you share your vision of the content that will be produced for you.

2. Content creators are producing content for you based on this information.

3. This is your record of truth when approving content that has been produced for you.

In the Campaign Summary, be sure to mention what product(s) you'll be sending each creator, what you would like them to touch on in their content.

Use talking points and allow the creator to choose what is most relevant to them

Then wrap up your campaign with some final details regarding the Image/Video style you need:

Once you've input your campaign information, click 'done' to set your campaign live! As soon as it's created, creators see your Campaign Summary in their app and will apply based on alignment with your brand. Remember, they are applying to you! Showing they want to work with you. Say goodbye to influencer databases and cold outreaches with no reply!