How to Create a Campaign

Create your first listing

Welcome to Trend! Now that you've set up your store let's get your first campaign set up, too. [Prefer video? Check out video 1 (5 min.) of the Trendsetter Speed Course]

What is a Campaign?

Campaigns allow creators to apply and engage with brands on Trend. Without them, you can't meet new creators to make content for your brand!

Content is the backbone of eCommerce and DTC brands because it allows you to engage with current audiences and test new audiences you're trying to reach. By engaging and testing new audiences, you're able to attract them into your funnels and convert.

It's a best practice to build new campaigns to a cadence (weekly, monthly, quarterly) that works best for your brand.

Okay! Now it's time to register your brand to get started or, if you're a Trend customer, by clicking 'Create New Campaign' on your dashboard.

Please Note: The more detailed your campaign the better. A strong campaign shares the guidelines of what you require and sets expectations. A little effort at the beginning can go a long way to ensuring a successful campaign.  

Product

Start off by entering some general information about the product(s) that you will be promoting.

We recommend a minimum of around $25 in retail product value. The product value helps frame the total compensation package for the creators.

Don't worry, Trend handles the payment to creators for you. Keep in mind, if you would like each influencer to create 2 posts for you, the product value will need to be at least $175. 

Total Compensation for Creators = $$$ Payout from Trend + Product Value

Creators

In this section, you can narrow down your search by 'Gender.'

Social

Make sure to include your social media details. Brandtags to make sure you're tagged in the Instagram post and up to 5 relevant or brand-created hashtags.

These hashtags can be macro (a hashtag that sees millions of posts a day) or micro (specific to your brand).

Action!

This is the money maker right here! Time to put your creative director hat on and have some fun.

Start off by organizing your campaign on the Trend app by Category (this doesn't restrict anyone from applying to your campaign).

Next, share how many posts for this campaign are required and decide on an image post or a video post. Also, Instagram Story's are included at no additional fee, so feel free to include them!

The sections that follow are important for three reasons:

1. This is where you share your vision of the content that will be produced for you.

2. Content creators are producing content for you based on this information.

3. This is your record of truth when approving content that has been produced for you.

In the Campaign Summary, be sure to mention what product(s) you'll be sending each creator, what you would like them to mention in their caption:

Use talking points and allow the creator to choose what is most relevant to them

Then wrap up your campaign with some final details regarding the Image/Video style you need:

Do's and Don'ts are obvious, but recommend. Don't assume they know what is going on in your head, communicate your vision.

Once you've input your campaign information, click 'Launch Your campaign' to set your campaign live! As soon as it's created, creators see your Campaign Summary in their app and will apply based on alignment with your brand.

Remember, they are applying to you! Showing they want to work with you. Say goodbye to influencer databases and cold outreaches with no reply!

Still have some questions?

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