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      How to Create Great Content

      Looking to create better content and land more partnerships with brands? This guide is full of tips for you!

      1. Learn the campaign guidelines/partnership requirements

      2. Brainstorm ideas

      3. How to shoot & best practices for content creation

      4. Recommended apps for editing

      Learn the campaign guidelines/partnership requirements

      Every brand has a goal for the content you create and the post you are producing for them. The first thing you should ALWAYS do is understand what the brand is asking you to create. Learn the guidelines and requirements for the campaign and base your content around them. Ask the brand if you have any questions about the requirements.

      By doing this, you can make sure your work satisfies the partnership the first time, without needing to reshoot or running into issues later on. That means a smooth partnership with the brand, better content, and the opportunity for more work with the brand!

      Brainstorm ideas

      Find inspiration! Whether it's content you created in the past, an image you saw from someone else, or a new idea you want to produce, come up with a few options and pick the ones that works best with the product. Try to start creating the content in your own head. Ask yourself:

      1. What is the location or background?

      2. Where are you in the content?

      3. Where is the product placed?

      4. What lighting is there at the location?

      5. What style is the content?

      6. Do you need any props or preparation?

      Once you have a few ideas, pick 1 or 2 to try for the content. Make your preparations.

      How to shoot & best practices for content creation

      Once you have your ideas and prepared the shoot, start setting the location for your shoot. Here are tips to create the best content you can!

      1. Make sure the product is visible and easily recognizable

      2. Make the product look amazing, and brands will love your work

      3. Include yourself, using the product or showing it off as best you can

      4. It's encouraged if you look over the top with the product, brands will appreciate that

      5. Take too many photos and narrow down after. This will save you time and effort in the long run!

      6. Add your own style to the image, or learn from the brand style if that doesn't work

      7. Pay attention to your setting and use a few props to spruce up the content

      8. Try to tell a story with your content and caption

      Recommended apps for editing and inspiration

      The most commonly used apps for content editing will help you take your images to the next level!

      Lightroom is the industry standard for image editing allowing you to adjust lighting and colors, with a computer program and a phone version.

      Photoshop is for image manipulation, if you need to edit or change the image significantly.

      Canva is a online design app that you can use to create fun posts and layouts with your content.

      Capcut is a powerful app you can use to make edits straight from your phone. View edits from other creatives and make your own!

      Instagram, Pinterest, and Unsplash are all great apps/websites to browse for inspiration if you are looking for new ideas to try for your self or spin with your own style.

      Have a help article request or questions? Email us at support@trend.io