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      How and why to generate IG reels content on Trend

      Take advantage of new functionality on Instagram with Trend.

      Why produce Instagram Reel content?

      The main reason to produce a Reel is to take advantage of virality. If the creator or topic of the Reel makes eye-catching content, this is a fantastic option as the content can reach new audiences outside the creator's own audience.

      With Trend, you can create IG Reels content at scale quickly.

      Great topics to use for a Reel include: product demonstration, how-to, before-after, a lively testimonial, or a humorous option if possible.

      How do I generate IG Reels Content with Trend?

      Creating IG Reels content follows the same steps as any other campaign on Trend, with minor tweaks. Create a campaign and indicate the goal is to produce IG Reels.

      How to create an Instagram Reels campaign

      Click "Create a New Campaign" and add IG Reels to the campaign title. Include instructions on the type of content you are looking for and share examples in the campaign for creators to review.

      To simplify the process, you can use our free campaign templates for IG Reel campaigns. Just copy, edit, and paste into the campaign builder.

      IG Reels Video Testimonial Campaign

      IG Reels “How-to” Video / Product Demonstration Campaign

      IG Reels Unboxing Video Campaign Template

      Once your campaign is up, review creator applications. Navigate to their Instagram page and check if they have experience creating Reels. If they do, it's a good sign they will create what you are looking for.

      Once creators have produced the content, they are ready to upload to Trend.

      How do I direct creators to upload their Instagram Reel to Trend?

      Please notify each creator of the following steps (feel free to copy and paste the instructions below into a message to the creators):

      1. Instead of uploading the Reel from your Instagram, you will need to upload a stand-in post from your normal feed.

      2. Select any standard image or video post from your feed. Once you have selected this post to substitute in for your Reel, upload it.

      3. Upload your HD content from the Reel to the content section. Include any additional media as well.

      4. Submit the stand-in post and HD content.

      5. Please share the analytics from your Reel manually with the brand.

         

      Have any questions or suggestions? Email us at support@trend.io