LISTING INSIGHTS FAQs

WHAT IS LISTING INSIGHTS?

Beautiful imagery means little unless it helps you actually sell your products. A product detail page is one of the most powerful tools in e-commerce today, but staying up-to-date with elusive requirements and knowing what will perform can be challenging and time-intensive for brands.

soona’s Listing Insights tool combines AI and platform-specific best practices to identify in-depth opportunities to improve your Amazon and Shopify listing visuals.

From there, you can take immediate actions on those insights to optimize your listings and publish new content directly to your storefront.

HOW DOES IT WORK?

SCORING

When you connect soona to an Amazon or Shopify seller account, Listing Insights automatically assigns a score to the images in each listing. 

This is an overall measure of how well your listing images match your selling platform’s best practices. The score breaks down into 3 parts: 

1. Image quality: do your image files meet the standard for technical and production quality?
2. Gallery count: does your gallery or carousel have the recommended image count of at least 6 images?
3. Visual mix: does your listing use an optimal variety of content types, including: close-up detail, infographic, video, multiple angles, etc.?

Is this score created by Amazon or Shopify? soona developed this scoring system based on Amazon and Shopify platform requirements, industry best-practices, and our expertise in content creation. We are constantly updating our scoring process as Amazon and Shopify change their requirements.

OPTIMIZING

Once you’ve connected your Amazon and/or Shopify accounts, you’ll be able to sort and filter your individual listings by product price, soona score and Amazon rank. 

soona’s ‘recommended’ filter is a combination of these criteria. 

From here, you can click in to review a specific listing’s insights and optimize its images.

The second way to optimize your listing visuals is by locating your Top Opportunities. 

This allows you to address problems that persist across multiple listings and storefronts almost instantly through AI, or by requesting a shoot.

The various actions you can take to optimize listing content include:

• Upscale low resolution images for a better zoom experience (eligible for bulk action)
• Generate new product-on-white images for Amazon carousel (eligible for bulk action)
• Create lifestyle content for your product with generative AI
• Easily replace poor quality content
• Connect with a soona crew member to build out your listings with close-up details, infographics, video, etc.

Learn more about how our AI works to analyze listings and generate new imagery here.

HOW DO I CONNECT MY AMAZON OR SHOPIFY ACCOUNT?

It only takes a few minutes to connect your Amazon and Shopify accounts to soona! Read our how-to guide here.

HOW MUCH DOES IT COST?

Getting insights on your listing performance is absolutely free for all users! All you have to do is connect your Amazon and/or Shopify accounts, which only takes a few minutes. 

To optimize your listing content directly from the Listing Insights tool, you must be subscribed at our Basic tier ($13/month). Basic subscribers are able to optimize individual listing images as part of their 250 AI generation limit.

In order to take advantage of our bulk capabilities, you must be subscribed at our Standard tier ($49/month). Standard subscribers can optimize unlimited listing images at the click of a button.

HOW DO I PUBLISH?

There are multiple ways to publish new content to your Amazon or Shopify store from soona:

From an existing soona album, click on the photo that you would like to publish and find the "publish" button on the top right-hand corner of the dashboard.

Note: you must be integrated to publish from a booking.

Select the correct product listing associated with this image and the gallery slot to publish directly to your online store.

If you are replacing old listing content with new content optimized through Listing Insights, you can publish the new content directly to your storefront. The new image will automatically assume the carousel spot of the image it’s replacing.

If you are subscribed at the Standard tier, you can publish all of your changes in bulk. The new images will still take the correct carousel spots of the images they are intended to replace.

Questions? Email us at hey@soona.co or text us at 512-270-3331 during business hours (8am-4pm MST).