Trend is becoming soona!
Three years ago, soona acquired Trend, and ever since we've been building UGC within soona. Now it's time to bring everything together in one platform.
What is soona and what does it have to do with Trend?
soona acquired Trend in 2023. Since our acquisition, we have been running both our platforms independently. Until now. Our vision from the beginning was to put all your content needs in one place.
Everything that made Trend great for brands is now inside soona. Book creators, plan your content and scale your creative as your brand grows in one seamless platform.
How much does soona UGC cost?
We've removed complex credit packages from Trend and simplified pricing. soona UGC starts at $89 per video.
What is going to happen to my Trend campaign(s)?
Trend accounts and campaigns will be supported through the end of January 2027. You have plenty of time to work on campaigns that are already in progress or that you are planning to launch in the coming weeks.
We will not be migrating any Trend campaigns or content over to soona, so once you've completed any campaigns, you must download any content you want to keep.
How long will my content be available on Trend?
We will support content on Trend accounts through January 2027.
What will happen to my Trend credit balance?
You can continue to use your Trend credits until Trend officially winds down, or you can request to transfer any remaining credits to soona. Any remaining credits will transfer over at full value.
No reduction, no expiration tied to the migration, and they’re redeemable for the same UGC products on the soona platform.
Are the usage rights the same on soona as on Trend?
Yes, our unlimited usage rights are also supported on soona.
Are all the same creators on soona that were on Trend?
Most of your favorite Trend creators are already on the soona platform. If there's a specific creator you want to keep working with who isn't yet on soona, let us know and we'll reach out to help get them onboarded.
What is different about soona UGC from Trend?
There are many differences, but these are the 3 that we think are the most important:
- soona UGC is much more transparent: We have gotten rid of complex credit based pricing and added more information about creators such as their demographic data to ensure you can find the right creators for your products. Additionally, your campaigns will have much more clarity about due dates, shipping and next steps.
- We now support batch hiring and recurring campaigns: Instead of every project functioning as a one time project, you can now build out projects for many weeks or months.
- Search and hire creators directly: For the first time, you will also be able to search for creators based on your demographics, location or other needs and put together a campaign request just for them.