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UGC Creator Levels and Pay
When you are approved as a creator, you'll get approved as a certain level. The levels are outlined below:
Level 1: Classic ($37/video)
Equipment and Visuals:
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Shot on iPhone, single angle, auto settings
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Natural or ambient lighting - product should be clearly visible
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Simple background; avoid distracting environments
Audio and Editing:
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Clear audio - proper grammar, clear diction
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Minimal to no editing; no filters or transitions
On-Camera and Delivery:
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Comfortable on camera with a straightforward, conversational tone
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Simple or no hook - basic introductions
Brief Execution:
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Follows the brief with detailed direction provided
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May require one round of revisions
Level 2: Pro ($80/video)
Equipment and Visuals:
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Phone with stabilizer or tripod; DSLR or well-controlled camera
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2 or more angles or varied framing: intentional composition
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Tidy, aesthetic background; correct aspect ratio and caption-safe zones
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Intentional lighting (ring light, soft box, or well-positioned natural light)
Audio and Editing:
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Clean audio via lapel mic or quiet environment; may incorporate music
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Clean cuts, light transitions, basic color correction, and captions where relevant
On-Camera and Delivery:
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Thoughtful pacing with a clear hook - story/demo - CTA structure
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Confident and natural; shows personality without feeling scripted
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Strong hook awareness - understands the first 3 seconds matter
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Performance driven openings; problem/solution, bold statement, curiosity
Brief Execution:
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Fully executes the brief; understands brand context and product styling
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Open to ideation and one or more rounds of revision
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Uploads on time and responds to messages quickly
Level 3: Elite ($115/video)
Equipment and Visuals:
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Professional camera with manual control; advanced composition, intentional movement
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Multiple scenes and angles; styled sets or scouted locations
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Strategic product styling integrated into the shoot
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Multi-source or studio-quality lighting, consistent throughout
Audio and Editing:
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Professional grade audio; intentional use of ambient sound and music
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Polished editing: dynamic pacing, color grading, motion graphics, smooth transitions
On-Camera and Delivery:
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Extremely natural and engaging; can shift tone - educational, emotional, hype
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Scroll-stopping hooks with strong storytelling and conversion-focused messaging
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Understands platform trends and audience behavior
Brief Execution:
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Nails briefs the first time; rarely needs revisions
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Can run creatively with a sparse brief - minimal direction required
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Consistent quality across every submission
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Uploads on time consistently and responds to messages quickly
When a brand hires you for a campaign, they will hire you for a certain amount of videos. You could be hired for 1 video, or you could be hired for 10 videos. When you're hired, you'll be notified of how many videos you are to complete for the campaign. Each creator is paid per video.
Level 1 Creators are paid $37/video.
Level 2 Creators are paid $80/video.
Level 3 Creators are paid $115/video.