Skip to content
English
Contact us
  • There are no suggestions because the search field is empty.

UGC creator levels

When you're approved as a creator, you're assigned a creator level based on your content quality and production capabilities. There are three levels — Classic, Pro, and Elite — each with specific requirements outlined below. 

Level 1: Classic

Equipment and Visuals: 

  • Shot on iPhone, single angle, auto settings

  • Natural or ambient lighting - product should be clearly visible 

  • Simple background; avoid distracting environments

Audio and Editing: 

  • Clear audio - proper grammar, clear diction

  • Minimal to no editing; no filters or transitions

On-Camera and Delivery:

  • Comfortable on camera with a straightforward, conversational tone

  • Simple or no hook - basic introductions 

 

Level 2: Pro

Equipment and Visuals: 

  • Phone with stabilizer or tripod; DSLR or well-controlled camera

  • 2 or more angles or varied framing: intentional composition

  • Tidy, aesthetic background; correct aspect ratio and caption-safe zones

  • Intentional lighting (ring light, soft box, or well-positioned natural light)

Audio and Editing: 

  • Clean audio via lapel mic or quiet environment; may incorporate music 

  • Clean cuts, light transitions, basic color correction, and captions where relevant

On-Camera and Delivery:

  • Thoughtful pacing with a clear hook - story/demo - CTA structure

  • Confident and natural; shows personality without feeling scripted

  • Strong hook awareness - understands the first 3 seconds matter

  • Performance driven openings; problem/solution, bold statement, curiosity

Level 3: Elite 

Equipment and Visuals: 

  • Professional camera with manual control; advanced composition, intentional movement

  • Multiple scenes and angles; styled sets or scouted locations

  • Strategic product styling integrated into the shoot

  • Multi-source or studio-quality lighting, consistent throughout

Audio and Editing: 

  • Professional-grade audio with intentional use of ambient sound and music

  • Polished editing: dynamic pacing, color grading, motion graphics, smooth transitions 

On-Camera and Delivery:

  • Extremely natural and engaging; can shift tone - educational, emotional, hype

  • Scroll-stopping hooks with strong storytelling and conversion-focused messaging

  • Understands platform trends and audience behavior

    Note: Creator levels are assigned at onboarding and are not automatically upgraded. Level increases are based on portfolio quality, consistency, and brand feedback from completed campaigns.



When a brand selects you for a campaign, you'll be hired to complete a set number of videos — anywhere from 1 to 10 or more. You'll be notified of your video deliverable count when you're brought on. Each creator is paid per video completed. 

Think you've leveled up? Email collective@soona.co to request a level review. We'll evaluate your portfolio and recent campaign performance to determine if an upgrade is warranted.