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UGC creator levels

When you're approved as a creator, you're assigned a creator level based on your content quality and production capabilities. There are three levels — Classic, Pro, and Elite — each with specific requirements outlined below. 

Level 1: Classic

Equipment and Visuals: 

  • Shot on a smartphone (iPhone or Android), single angle, auto settings

  • Natural or ambient lighting - product should be clearly visible 

  • Simple background; avoid distracting environments

Audio and Editing: 

  • Clear audio - proper grammar, clear diction

  • Minimal to no editing; no filters or transitions

On-Camera and Delivery:

  • Comfortable on camera with a straightforward, conversational tone

  • Simple or no hook - basic introductions 

 

Level 2: Pro

Equipment and Visuals: 

  • Phone with stabilizer or tripod; DSLR, mirrorless, or comparable camera

  • 2 or more angles or varied framing: intentional composition

  • Tidy, aesthetic background; correct aspect ratio and caption-safe zones

  • Intentional lighting (ring light, soft box, or well-positioned natural light)

Audio and Editing: 

  • Clean audio via lapel mic or quiet environment; may incorporate music 

  • Clean cuts, light transitions, basic color correction, and captions where relevant

On-Camera and Delivery:

  • Thoughtful pacing with a clear hook - story/demo - CTA structure

  • Confident and natural; shows personality without feeling scripted

  • Strong hook awareness - understands the first 3 seconds matter

  • Performance-driven openings: problem/solution, bold statement, or curiosity

Level 3: Elite 

Equipment and Visuals: 

  • Professional camera with manual control; advanced composition, intentional movement

  • Multiple scenes and angles; styled sets or scouted locations

  • Strategic product styling integrated into the shoot

  • Multi-source or studio-quality lighting, consistent throughout

Audio and Editing: 

  • Professional-grade audio with intentional use of ambient sound and music

  • Polished editing: dynamic pacing, color grading, motion graphics, smooth transitions 

On-Camera and Delivery:

  • Extremely natural and engaging; can shift tone - educational, emotional, hype

  • Scroll-stopping hooks with strong storytelling and conversion-focused messaging

  • Understands platform trends and audience behavior

Note: Creator levels are assigned at onboarding and are not automatically upgraded. Level increases are based on portfolio quality, consistency, and brand feedback from completed campaigns.

Note: Creator levels are assigned at onboarding and are not automatically upgraded. Level increases are based on portfolio quality, consistency, and brand feedback from completed campaigns.



When a brand selects you for a campaign, you'll be hired to complete a set number of videos — anywhere from 1 to 10 or more. You'll be notified of your video deliverable count when you're brought on. Each creator is paid per video completed. For details on pay rates by creator level, refer to your creator agreement or reach out to your soona campaign contact. 

Think you've leveled up? Email collective@soona.co to request a level review. We'll evaluate your portfolio and recent campaign performance to determine if an upgrade is warranted.