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UGC Campaign Frequently Asked Questions

Can I create more than one campaign on Trend?

Yes — you can create more than one campaign on Trend by purchasing credits. Each account includes one free campaign, though availability and time limits may vary (check your account for current details). Once credits are added to your account, you can create as many creative briefs as you wish.

Why have my applications slowed down?

Applications slow down because each campaign has a finite visibility window — Trend boosts newly created campaigns to the creator network, so the majority of applications arrive in Week 1. Once that initial boost fades, application volume drops naturally.

You've activated creators, received high-quality content, and are already putting it to use in your paid ads, website, and more. Now you're ready to activate another cohort — but the applications have slowed down or stopped. Here's what's happening.

Each campaign has its own finite timeline, typically a few weeks:

  • Week 1 is when most of the applications will roll in for a campaign. It's when the most amount of creators will see it. We boost the most recently created campaigns for the network to see.

  • Week 2 is generally shipping the product and waiting for it to be delivered. The ball is in your court here, so the sooner you ship, the faster the timeline. No need to rush it though! Feel free to check in with the creator before sending the product.

  • Week 3 - 4 is waiting for the content to roll in. A few factors play in here, including: how fast you shipped products, if your product needs to be used before posting, and the bandwidth of the creator. Creators are required to submit content 7 days from when they receive the product.

How do I avoid applications slowing down?

On Trend, to get new applications, you need to create a new campaign. To avoid applications coming to a stop, we suggest setting up a campaign cadence! You receive a majority of the applications for your campaign in the first few days of it being live. Trend boosts the campaigns that are most recently created. 

What is a campaign cadence?

This is how often you create a campaign. This can be weekly, monthly, or a couple a month. Campaigns should be tailored to your brand requirements. The question you need to answer is, "how much content do I need to avoid ad fatigue?"

Do you want a steady stream of lifestyle digital, re-purposable assets? You're likely going to want to set up a campaign monthly (at a minimum).

Are you lacking in some user-generated content for a particular SKU? Time to fire up a new Trend campaign to build up some social proof.

Mix in some other campaign types to receive different types of content. How are you doing on video testimonials, unboxings, or product shots? All of these types of assets can be produced for you on Trend.

What suggestions do you have for a new campaign?

You have options to allow flexibility to your unique situation. You could:

  • Re-run the same campaign by copying the details from your previous campaign into a new one. (Need help? Contact support and we'll handle this for you.)

  • Create a variation of a previous campaign with targeted changes — for example, a campaign for a different product or SKU.

  • Check out our Trend Templates for inspiration on different types of campaigns.